NYT Media Kit
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We developed a brand new site for The New York Times – Media Kit, a place where marketers can look for the different advertising options to publish on The New York Times
The Client
The New York Times is one of the most prestigious newspapers in North America and maybe in the World with more than 9.17 Million paid subscribers.
The Need
As it’s well known one of the biggest revenue streams for Newspapers is advertising, things were easier early on when you had just one advertising format, now with the rise of digital the different types of advertising has grown exponentially. So the NYT needed a site to showcase all the different types of advertising they offer so companies could pick the right one for them.
The Solution
We work side-by-side with the Fictive Kin and The New York Times design team to create a smooth experience focused on performance. After exploring a few options we knew that GatsbyJS was the way to go, a lightning-fast experience that has an exceptional SEO ranking and all the benefits of react but with server-side rendering. Being able to manage the content in real-time is a new standard nowadays, so we integrated the FrontEnd with Contentful CMS to give the client an easy way to manage the content behind the scenes.
Technology
Results
We delivered a website that, in addition to its refinement and simplicity, reinforces the values and concepts of the brand.
Easy to access, dynamic and agile, a website that met the needs of the client and that its users will enjoy browsing. Go ahead! We invite you to discover a site with a narrative like no other.
